Metro International S.A. (“Metro”), the international newspaper group, today announced the launch of a new real estate newspaper in Helsinki - Metro Talo&Koti (Metro House&Home). The new edition will be published every Friday as a supplement in Metro Helsinki. Metro Helsinki currently publishes 100,000 copies each day and reaches 240,000 readers in the greater Helsinki area.
The supplement is produced in association with leading publishing group Forma, which is the same partner as in the successful Swedish real estate edition. Metro Talo&Koti will cover a wide variety of topics including housing, indoor decoration, gardening, repairing and real estates, thereby offering valuable opportunities for advertisers in those fields.

The launch follows the successful introduction of new special editions in other countries such as Sweden, Greece, Italy and Holland. It is also part of Metro's ongoing strategy to access new advertising segments by launching specialist sections, supplements...