I dagarna offentliggörs Interactive Advertising Bureau Europes (IAB Europe) utökade organisation; IAB Sverige blir därmed blir en del av den internationella branschorganisationen för digital och interaktiv marknadsföring.
- Utvecklingen inom onlinemarknadsföring går otroligt fort just nu och vi ser hur allt fler företag intresserar sig såväl det fasta som det mobila nätet som strategiska kanaler för att nå sina målgrupper. IAB Sverige ska arbeta för fortsatt kunskapsutveckling inom digital och interaktiv marknadsföring, säger Johanna Johansson, Styrelseordförande IAB Sverige.

IAB Sveriges Vision
IAB Sverige ska verka för att med hjälp av gedigen kunskapsutveckling och förtroendegivande kommunikation bidra till att göra den svenska branschen för Onlinemarknadsföring till det ledande landet i världen inom området.

IAB Sveriges styrelse består av:

• Johanna Johansson, ordförande (Telenor Sverige)
• Magnus Forssman (Wistrand Advokatbyrå)
• Niklas Jonason (Citygate)
• Mikael Larsson (Expressen)
• Rufus Lidman (Anegy)
• Daniel Rytterström (Google)

För mer information, kontakta:
Johanna Johansson,
Ordförande IAB Sverige
Tfn: 0709-33 55 13
E-mail:  

Engelsk version
IAB Europe gets set for 2009 and beyond
Trade body for Europe’s digital marketing industry celebrates growth

Brussels October 21th, 2008: The Interactive Advertising Bureau Europe (IAB Europe) is pleased to announce a newly appointed Board, to welcome new national and corporate members and to reveal its new logo and website. Over the summer the IAB Europe team have been working hard to launch a new, stronger trade body that truly represents this exciting, dynamic and challenging industry.

With the addition of Norway, Turkey, Sweden, Romania and Croatia, the number of member countries has grown to 18 active countries. We’re working closely with IABs in Switzerland, Portugal, Ireland, Luxemburg and Hungary and expect to welcome them into the European organisation shortly reaching very soon the full coverage of the European market.

Our new corporate members are BBC.com, Business Week, comScore MediaMetrix, Goldbach Media, Hi-Media, Insites Consulting, Netlog, Nielsen Online, Nugg.ad, Truvo, Publicitas Europe and United Internet Media.

A new Board is appointed
We are delighted to announce our new Board members, elected by our General Assembly in Düsseldorf in September. Made up of seven national IABs and five corporate members, the Board represents the wide-ranging interests of the many stakeholders in the European digital marketing industry. Guy Phillipson of IAB UK was voted Chairman, Thomas Duhr of United Internet Media was elected Vice-Chairman and Aude Guérin of IAB France becomes Treasurer. In addition, those present...